Course objectives
After completing this course, students will be able to:
- Understand the importance of stakeholder engagement
- Identify and prioritize stakeholder needs
- Develop effective communication strategies
- Build strong relationships with stakeholders
- Improve customer experience
- Measure and manage stakeholder satisfaction
Course outlines
- 1. Introduction to Stakeholder Value
- Understanding the concept of stakeholder value
- The role of IT in creating value
- Aligning IT services with business objectives
- 2. Identifying and Prioritizing Stakeholders
- Stakeholder mapping and analysis
- Identifying key stakeholders and their interests
- Prioritizing stakeholder needs and expectations
- 3. Building Effective Stakeholder Relationships
- Communication strategies and techniques
- Active listening and empathy
- Conflict resolution and negotiation skills
- Building trust and credibility
- 4. Shaping Demand and Defining Service Offerings
- Market analysis and customer segmentation
- Developing value propositions
- Designing customer journeys
- Defining service level agreements (SLAs)
- 5. Co-Creating Value with Stakeholders
- Collaborative decision-making
- Iterative service development
- Continuous improvement
- 6. Measuring and Managing Stakeholder Satisfaction
- Key performance indicators (KPIs) and metrics
- Customer satisfaction surveys and feedback mechanisms
- Analyzing feedback and taking corrective action